Singer Pia Mia follows in the footsteps of Zendaya and Kelly Osborne as she is named as the new face of Madonna and daughter Lourdes' Material Girl fashion line

.1 Pia Mia will star in the upcoming campaign and has signed on for 16 months, during which time she will also serve as Fashion Director

2 She is set to pose in the clothes and collaborate on the designs, starting with the Spring 2017 collection

3 Matieral Girl, sold at Macy's, was launched in 2010 by chart-topper Madonna and her daughter Lourdes Leon, 19

4 Past campaign stars have also included Sofia Richie, and Rita Ora

Things might be rocky between Madonna and son Rocco at the moment, but the 57-year-old pop star is making time to promote her newest Material Girl collection with her daughter, Lourdes Leon — and the brand has announced a new spokesmodel, too.
Singer Pia Mia, 19, is the latest face of the brand, which Madge and Lourdes, also 19, have been collaborating on since 2010.
In addition to posing for ads modeling several collections starting this season, the Guam-born singer will also 'bring her distinct perspective to the clothing as well as the overall voice of the brand', according to Women's Wear Daily. 

  Model moment: Pia Mia, 19, is the new face of Madonna's Macy's line, Material Girl

Involved: The singer has signed on for a 16-month gig with the inexpensive fashion brand

'Her creativity, confidence, and unique sense of style make her a perfect addition to the brand,' Madonna explained of the choice.
In the past, the Material Girl singer also hand-picked Kelly Osbourne, Zendaya, Rita Ora, and Nicole Richie's little sister Sofia to model the line — and they've all been equally excited about the flattering opportunity.
'The fact that Madonna chose me to do this literally makes me die,' said Mia, who will pose for the brand for the next 16 months. 











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